Cha Cha Matcha Cha Cha Cha

Archived this from my  Oct 14, 2016 post on Tumblr.

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Enjoyed the atmosphere at Cha Cha Matcha the other day.

Located between Soho and Chinatown, Cha Cha Matcha is a go-to place for Matcha lovers and instagram lovers.

With the tropical green and hot pink theme, the store has become an instagram dream. From the cup to the seat, the entire store is well branding. Since Ocha means tea in Japanese, the name of Cha Cha Matcha  just makes so much sense. Besides, all the posters in the store have “cha cha” words on them, which emphasize its characteristics of “fun, chill, accessible for everyone, and quick” as the brand expects itself to be.

[Info-Cha Cha Matcha]

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