While studying Joseph in Tokyo, we visited Isenda, a top Japanese departmentstore, in Shingjuku. There was a Piaget pop up PR event at the ground floor of Isenda. Since Japan is the country where capsule toy/ blind box (ガチャガチャ(pronunced as: gachia gachia)) was invented, Piaget made a huge ガチャガチャwith colorful fortune cookies in it. It presents how colorful the Piaget Possesion collection is. By using the Japanese obessesion about knowing their fortune, the messages in the fortune cookies are written by Eve Lourdes Haruka, a famous fortune teller in Japan.
The way to get a coin to play the ガチャ is to “Like” the Piaget’s Facebook page. Then, you can borrow a special coin to know your fortune. This was a fun and instaworthy PR event to promote Piaget Posseion.
Piaget Possesion Color Block Party only last from May 10th to 14th, 2017 .